Zebra Technologies Swallows Image Processing Specialist Matrox Imaging for $875 Million

Zebra Tech

The buzzwords “automation” and “artificial intelligence” are on everyone’s lips. Artificial intelligence (AI for short) can significantly improve data acquisition and processing in particular. One player in this field is the U.S. company Zebra Technologies (ZBRA).

ZBRA is now strengthening itself with a major acquisition. For $875 million, the US company for data capture and identification solutions wants to swallow the image processing specialist Matrox Imaging.

Zebra Technologies: The Specialist for Data Acquisition and Processing

Even though the company may be rather unknown in this country, Zebra Technologies is by no means a startup anymore. The company was founded in 1969 and now employs over 8,200 people. The Illinois-based company specializes in the manufacture of barcode printing and reading technologies.

The company is also a provider of enterprise asset intelligence and makes applications to control machines and work processes. Examples of these products and work processes include data collection systems such as printers, barcode scanners, as well as real-time location systems and radio frequency monitoring modules.

Data Availability Drives Automation

Zebra Technologies is benefiting from the automation wave that is rolling through numerous industries. The proliferation of IT and Internet-based automation in retail, logistics and manufacturing means there’s more and more data needs to collect and analyze. This is where Zebra’s products come into play.

Their mobile computers and RFID (radio wave identification) devices capture lots of data in real time. This helps companies monitor their robots and increase productivity. So much so that even players in the NFL have with RFID tags to monitor real time performance.

Strong Growth in Recent Years

With its positioning, the company has been able to achieve remarkable growth rates in recent years. Since 2014, sales have climbed from $1.67 billion to $5.62 billion in 2021. Also with profits improving from $32 million to $837 million at the same time.

Acquisition Should Improve Product Range

But now for the acquisition: for $875 million, Zebra Technologies plans to acquire Canadian company Matrox Imaging. Matrox develops components and systems for industrial image processing. The background to the acquisition is obvious. Zebra wants to significantly expand its range of products in the fast-growing field of automation and image processing technology.

Matrox Imaging’s product range includes platform-independent software, as well as smart cameras and 3D sensors. The software is used to capture and analyze data to facilitate decision-making; The deployment of physical automation solutions to accelerate the production and movement of goods and materials. The solution is primarily used in factory automation, electronics and pharmaceutical packaging, and semiconductor inspection. Matrox’s most recent annual revenue was $100 million.

Zebra Technologies Continues Shopping Spree

The acquisition also expands Zebra’s presence in the automation market. With the purchase, Zebra Technologies is also continuing its strategy to grow through acquisitions. Last year, Zebra Technologies launched its portfolio of stationary industrial scanners and vision systems. It acquired Adaptive Vision (purchase amount undisclosed) and Fetch Robotics for $290 million.

Dr. Gregor Bauer
Dr. Gregor Bauer
Dr. Gregor Bauer credits his trading success to combining fundamental aspects of a trade with expert technical analysis. A Certified Financial Technician from the International Federation of Technical Analysts (IFTA), he’s rated as one of Germany’s top 300 economic experts.
Dr. Gregor Bauer
Dr. Gregor Bauer
Dr. Gregor Bauer credits his trading success to combining fundamental aspects of a trade with expert technical analysis. A Certified Financial Technician from the International Federation of Technical Analysts (IFTA), he’s rated as one of Germany’s top 300 economic experts.

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